22 Best Free SEO Tools Reviewed In 2025

Whether you’re focusing on technical SEO, keyword research, or content optimization, these tools provide the essential features to refine your strategy and improve search performance. An SEO tool is a software or platform that helps marketers optimize a website to appear higher on the search engine results pages. SEO tools can focus on keyword research, auditing, rank tracking, and more.

  • And just like that, you can track your goal right next to your current performance.
  • Still, for managing the local side of SEO, BrightLocal is hard to beat.
  • In essence, technical SEO covers everything you can do to help Google understand the content and structure of your website.
  • But this next tool changed the game by leveraging AI to make keyword research faster and easier.
  • All plans include a 7-day money-back guarantee and a 20% discount for annual billing.
  • Marketers and researchers primarily use it to track how topics of interest evolve in search trends.

Analyze all Costs Carefully

seo tools

The pro plan gives access to many more elements and templates. While it’s still not as easy as typing a prompt and getting the perfect image/graphic back – It’s close. Prices start from £1,800/month, depending on the features you need. All prices are customised to individual companies, so you must request a quote. SeoClairty leverages AI to SEO Anomaly automatically filter data into meaningful groups.

seo tools

Features and Functionality

seo tools

I like this tool because when you enter your URL, Seobility will analyze your site and provide some custom website optimization tips. Ecommerce users praise Algopix for its ability to uncover profitable products and provide valuable insights into demand, competition, and margins. The platform’s pricing recommendations help guide merchants to set competitive prices, thereby maximizing profits. Strategies include everything from keyword research to off-page SEO.

Reddico SERP Speed Test

The amount of customization available can be overwhelming for beginners. While setup wizards make things easier, there’s still a learning curve for those unfamiliar with WordPress SEO settings. And since it’s a relatively newer plugin, some users prefer longer-established tools. It also includes built-in tools for internal linking suggestions, 404 monitoring, and breadcrumbs – all directly in the WordPress dashboard.

seo tools

Clearscope integrates with Google Docs and WordPress, which makes it simple to refine content during the writing process. This tool helps produce top-performing SEO content that Google’s algorithm will like. With detailed SEO reports for website structure, page speed, and internal links, Screaming Frog integrates with Google’s platforms like Search Console and Google Analytics. While there are different types of SEO tools, they all offer insightful data to support more strategic SEO decisions. These include the usuals like Google Analytics, Search Console, and Semrush. AgencyAnalytics lets you set and track specific SEO goals for each client.

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