What is an SEO consultant and what do they do?

Creating an SEO strategy is a complex process that requires a deep understanding of SEO best practices that are relevant to the client’s website. Doing so can help them figure out what the business’s biggest opportunities and challenges are when it comes to its online visibility. Your actual cost will depend on the scope of work, your industry, and your business goals. From a simple tool for finding web pages to a critical part of online marketing, SEO has evolved; and it’s only getting bigger.

SEO consultancy

What’s your approach to Google’s guidelines?

Once you’ve got a roster of potential consultants, dive into their reviews. The cream of the crop in the SEO world will proudly present case studies — the real proof in the digital pudding. “Businesses should look for consultants who not only know the ins and outs of SEO but can also adapt to the unique needs of their business,” says SEO expert David Jenkins. This also includes reviews and testimonials that speak to their results and overall client experience. If you’ve mapped out your business journey but need more clarity on how SEO fits into the picture, an expert can align your online strategy with your grand business vision. One of the pillars of off-page SEO, link building involves getting other authoritative websites to link to yours.

Different Types of SEO Consulting Plans

SEO consultancy

More than anything else, an SEO consultant needs a thorough understanding of Search Engine Optimization and how search engines work. There are various pathways a professional can consider when pursuing an SEO career. Some experts start by earning a degree in a relevant area like marketing and business development.

SEO consultancy

Relevant directory submissions, while often overlooked, can also be a source of valuable links. Now that we understand the significance of case studies and applications in SEO consulting, it’s crucial to explore when it’s appropriate to engage an SEO consultant for your business or website. In the ever-evolving world of SEO, staying up-to-date with the latest trends and techniques is crucial for success. Expert SEO consultants often rely on case studies and real-world applications to fine-tune their strategies and stay ahead of the competition. Having explored some of the key strategies employed by expert SEO consultants, let’s now turn our attention to the importance of case studies and applications in the field of SEO. I now refer traffic drop assessments, site quality reviews, technical concerns and much more to Blue Orchid.

Working with a Finland-based SEO company gives you access to specialists who understand the local market while maintaining global expertise. Finnish SEO professionals are known for their innovative problem-solving, transparency, and delivering measurable results. You’ll benefit from their deep understanding of Nordic markets while still getting world-class SEO strategies that work across international markets. With our SEO consultancy services, we can assist in implementing strategies and monitoring successful campaigns or provide you with content to implement yourself. By outsourcing your SEO efforts to experts, you free up valuable time to focus on core business activities while leaving the technicalities of optimization in capable hands.

SEO consultancy

Paul is an acclaimed link-building freelancer and SEO expert in Toronto with over 15 years of experience helping hundreds of companies rank for competitive keywords on the major search engines. Our social media SEO services include leveraging web analytics tools and social media analytics to track the performance of your social media campaigns. We monitor key metrics such as engagement rates, reach, and conversions to gain valuable insights into the effectiveness of your social media efforts.

SEO consultancy

SEO consultancy

I know some clients want their SEO consultant walks them through each step of the process, while others want a report once a month and maybe the occasional call. I let you choose which way you want to go because my customers’ satisfaction is my top priority. I have experience working with almost every type of business — from Fortune 500 companies to startups, from B2B to B2C, and from Fin-tech to E-commerce. I follow strict Search Engine Guidelines to protect the integrity of your business. I follow Google Webmaster Guidelines and SEO best practices to provide you with the best service possible. After that, you will get bi-weekly SEO reports in the form of a live DataStudio dashboard, so SEO Anomaly you have complete transparency about keyword rankings and the campaign’s overall success.

In the situation where all or most of the keywords you want to rank for all show sites with DAs above 40-50, the niche may be so competitive that it may not be worth your time and money to try. In this example, we’ll use home mortgages, as this is an area I have extensive experience in, having consulted for three different companies across 7+ SEO-focused websites. With a holistic view of digital marketing, they can integrate SEO with other channels for maximum efficiency. A behemoth in the SEO consultancy realm, Merkle is renowned for delivering data-driven solutions tailored to individual business needs. An SEO consultant can cost anywhere from $3,000 to $10,000 per month for fixed rates, $500 to $1,000 per month for local SEO, and $5,000 to $30,000 for one-time projects. Diving into their past adventures and having a quick chat with old clients can paint a clearer picture of what you’re signing up for.

We develop customized promotion strategies to help your videos gain traction. By utilizing our expertise in search engine optimization, digital marketing, and ecommerce, we empower your Shopify store to compete against Shopify itself and major online retailers. We offer content marketing strategy, social media integration, and online marketing strategies to amplify your digital presence. The ranking factors targeted by search engine optimization services will depend on your SEO plan. A full-service plan will optimize for on-page, off-page, and technical SEO, while an off-page SEO plan will optimize for off-page SEO. Your backlink profile is one of the most influential factors in your rankings on Google and other search engines.

  • But in 2025, execs aren’t looking to “learn more”; they’re looking to make a call.
  • The company’s daily revenue record skyrocketed to an impressive $315, marking a phenomenal 4x increase compared to their previous performance.
  • SmartSites offers national SEO services, but it’s much more than that; it’s more of a digital marketing agency with all the services it offers.
  • Dominate the first page of Google searches and put your revenue growth to new heights.
  • An SEO consultant analyzes, reviews, and implements changes to websites to optimize them for search engines, aiming to maximize traffic and improve page rankings.

Segmenting the campaigns this way provided greater insights into what products and keywords had the most success within the account. This allowed our team to go after audiences and purchasing behavior that’d have the biggest impact and target high converting keywords. With a wide breadth of product offerings, our team was able to leverage individual niche opportunities to capture available demand and grow website traffic for Teskey’s. Since our initial SEO consulting, website keywords have increased from 14,000 to more than 35,000 for the client and revenue has more than doubled in year-over-year comparisons. Your SEO service provider should monitor which keyword you’re ranking for, how high each keyword is ranking and track keyword progress as the site is optimized. Your agency should also provide new keyword suggestions to help your site perform well in search results.

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