Especially when you only need to check basic things like metadata, content structure, and word count. This is super useful for quickly understanding the structured data setup of a competitor without running it through a dedicated schema tool. If I were in charge of Airbnb’s SEO, I could upload a file with a large list of keywords. For instance, I might include 50,000 words tied to various locations in the US. Honestly, I find myself going back and forth between these two tools from time to time.

You can even link directly with Google tools like PageSpeed Insights and Core Web Vitals to Google-fy your analyses. Another takeaway is that SEO audits have become more efficient and insightful with AI and automation. What used to take days of manual checking can now be streamlined – from crawling millions of pages quickly to using AI to analyze patterns in your data. Embracing these tools means you can conduct “free SEO audits” on the fly, anytime, with minimal effort – allowing you to focus more on strategy and less on grunt work. It’s no wonder that 37% of marketers use AI to automate time-consuming SEO tasks .

It’s a handy free SEO tool for marketers looking for related keyword suggestions. In addition, KeywordsFX provides you with questions related to the topic of your target keyword and modified versions of keyword phrases. While Semrush has a suite of paid SEO tools, it also has plenty of free features that can spy on your competitor.

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You might be surprised, but there are many, many ways to create web links. If your site does not host adult or sensitive content and you believe SafeSearch is filtering your content in error, you can report the problem to Google. Occasionally, Google may flag a site as having explicit content, when none exists. This can sometimes happen when Google gets confused by your content. Furthermore, Google’s Search Quality Rater Guidelines supports this by encouraging raters to go to great lengths to determine the reputation of the author and/or publisher. Content by anonymous or low-reputation authors/publishers is often rated « Low » quality, while content from high-reputation author/publishers is often rated « High » or « Highest. »

• Eliminating duplicate versions of your website strengthens SEO by consolidating link equity and preventing search engines from indexing multiple versions of the same content.
• Automating your SEO audit process with the Search Atlas Otto SEO Tool helps streamline website optimization by handling technical, on-page, and off-page SEO tasks with minimal manual intervention.
• While each written post is unique, requiring in-depth research in addition to drafting and revision, most content strategies, on the whole, run on autopilot.
• I’m an SEO Consultant passionate about SEO tools and how SEO can drive large amounts of traffic that drives conversions.
• Benchmarking against competitors provides a direct comparison of how your site stands in terms of visibility, keyword rankings, domain authority, and user engagement.

If you want to get a better understanding of how users interact with your website, Hotjar is the way to go. It provides valuable insights on how people interact with your site, including heatmaps, session logs, and surveys. Plus, it can help you figure out how to improve your UX and UI design. For more information, SEO Anomaly read our tutorial on how to conduct a UX audit on your website.

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Receive timely email alerts when severe issues are detected and address problems before they impact your search rankings or user experience. Thanks to integration with our Backlink and Ranking Monitoring features, you’ll get a complete picture of each URL’s SEO performance in one place, including its SEO issues, backlinks, and rankings. Nightwatch is a powerful SEO tool for tracking local and global keyword ranking. This tool monitors backlinks, finds local and global keyword opportunities, and helps with competitor keyword analysis.

A human-readable filename, one that ideally uses descriptive keywords, is the way to go. This leads to Cumulative Layout Shift which can impact your Core Web Vitals score, which in turn can harm your rankings. While defining image heights and widths isn’t a direct Google ranking factor, the lack of image dimensions can cause usability issues as a browser tries to load the page. Regardless, ranking in image search isn’t the only reason to optimize your images, as images can play an important part in your overall SEO. Popups and banners that get in the way of content are a common feature of websites, especially on mobile.