Featured snippets can DRAMATICALLY increase your organic traffic. Many in the SEO industry have thought this was the case for a while, based on RankBrain. Which is part of Google’s overall ranking systems, and was introduced in 2015. As long as the links are relevant and add value for the reader, they’re worth adding.

Plerdy offers the data and insights required to propel the performance of your website regardless of size—small business or big company. Seolyzer is a free SEO tool for site crawling, log analysis, and determining how search engines like Google view your website. Seolyzer pulls information that crawling bots leave in your server’s log files while browsing your site. The tool also identifies error codes, redirects, and page speed performance. If you check your website and your report is not looking good, you can sign up for the HubSpot Academy SEO course to learn how to improve your website’s SEO, user experience (UX), and more.

How To Perform An SEO Audit: Complete Professional Guide

• To check that everything works as it should, install Ahrefs’ SEO Toolbar, type each URL version into your browser, then check the HTTP headers to ensure they all redirect to the same “master” version.
• Each plan includes a set number of domains/campaigns you can use, users, and position checks that increase with each specific plan.
• Most are part of more general SEO suites, so it’s worth considering your long-term SEO needs and whether your product of choice has other tools you’ll need down the road.
• Google PageSpeed Insights is an indispensable tool for optimizing page load times, a key factor in user experience and search rankings.
• We’ll begin by exploring the best free SEO audit tools, ideal for agencies seeking cost-effective solutions without sacrificing quality.
• Audit content length and depth to see if it sufficiently covers the topic compared to competitors.

If that’s not enough to convince you, Semrush connects to Zapier, so you can do things like send Slack channel messages for completed audits. It’s worth noting that SE Ranking’s pricing tiers scale by number of pages without an option for unlimited pages, so if you’re auditing massive volumes of pages, you could hit your limit. But for pretty average usage, SE Ranking has the goods for a fraction of the cost of premium products. You don’t have to use JavaScript to accomplish this anymore, either—with the AI integration, you just add Gemini or ChatGPT via the API Access tab on the desktop app and add a text prompt. In broad terms, information gain refers to the additional value you add to the overall search results with your content.

While each written post is unique, requiring in-depth research in addition to drafting and revision, most content strategies, on the whole, run on autopilot. The general direction is set, and the individual moving parts that carry out the work simply repeat the same tasks over and over. Appealing to search engines and the users thereof is more important than it was in years prior. More people rely on popular search engines like Google, Yahoo! and Bing to find information, products and services than ever before.

These keywords should be used across your website and in any new content you post like blogs, infographics, lists, or guides. Featured is a platform that links subject-matter experts to top publishers to increase visibility and get high-quality backlinks. This is super useful for quickly understanding the structured data setup of a competitor without running it through a dedicated schema tool. Or for troubleshooting international SEO issues on a client site. My favorite feature is the ability to organize massive lists of up to 200,000 keywords.

Core web vitals are a set of specific metrics that Google uses to measure user experience on websites, focusing on loading performance, interactivity, and visual stability. Our free SEO audit tool will also evaluate whether your content needs to be optimized to earn higher rankings in the search results by assessing its length, keyword use, and other SEO best practices. Check on-page SEO factors such as meta-analysis, user experience, keyword data, page load speed, and much more. They help users and search engine crawlers navigate your site, and directly impact Google’s PageRank computation—which is still one of the most vital algorithms in terms of ranking your site. Contrary to popular opinion, broken links don’t result in site penalties. As content cycles in and out, and your site’s structure changes over time, 404s occur naturally.

The Search Atlas Backlink Research Tool helps you to analyze and understand the backlink profile of SEO Anomaly any website, page, or subdomain. The Search Atlas Backlink Research Tool provides detailed insights into both domain-level and page-level metrics. Evaluating site speed improves SEO because page speed is an official ranking factor in Google’s algorithm, with faster websites receiving preferential treatment in search results. In addition to direct ranking benefits, improved site speed reduces bounce rates, increases pages per session, and increases conversion rates across all types of sites. A sitemap is a structured list of a website’s pages and content hierarchy for easy navigation.

The 18 Best SEO Audit Tools

Google PageSpeed Insights is a tool that assesses your page’s Core Web Vitals, which measure user experience and are SEO ranking factors. Keyword Hero pairs your visitors’ sessions with the keywords they used to land on your page, all within your Google Analytics account. In other words, this tool lets you understand the search intent of your organic traffic. This allows you to evaluate your competitors’ performance and view the growth channels, keywords, backlinks, and ads that are working for them. Schema data helps search engines show your pages for the right search query, increasing your website’s CTR and site visits. Traditional SEO tools are great for conducting research and audits when your business is already established.

Additionally SEOptimer provides a range of free SEO Tools such as Backlink Checker, Meta Tags and Robots.txt Generator which will help take you through the actual steps of improving your site. The setup is so intuitive and quick, beautiful reports, great support and my clients are loving the results. Research competitors and find opportunities with search volume, competition and CPC data.