It checks your website’s loading time for desktop and mobile devices and generates real-time reports on overall page speed. These evaluations help identify problems that slow down a site’s performance so you can adjust content, layout, or other hidden hindrances accordingly and improve page load times. SEO is crucial to any marketing strategy because it generates organic traffic, which comes from visitors who land on your page from unpaid search results. High visibility and search rankings promote business, cultivate customer connections, and establish your site’s authority in your industry. Our actionable SEO audit services address key ranking elements, from meta tags and keyword rich content to link growth and structured data. Broken links are common throughout the Internet, and any time you see an error message saying “404,” it’s because a link no longer connects to a page.

• Both SEO and programmatic SEO drive organic traffic to your website, but they achieve this in very different ways.
• These are the sponsored results you often see above the organic listings.
• It’s all about aligning your website and content with what the search engine considers valuable for search results.
• Backlinks can help you rank better for keywords that matter the most to your business.
• This report will help you find all of your internal linking issues, carefully organize your website structure, and ensure efficient PageRank distribution.
• Content Delivery Networks (CDN) are external services that allow a website to host files like videos, images, fonts, java scripts, and more on a separate server.

Competitor SEO audit

Unlock the power of advanced SEO tools and data-driven insights. That means we’ll work to keep this audit checklist up-to-date as SEO changes, so be sure to check back for new updates. If you have any additions or suggestions, please let us know in the comments below. Videos play an increasingly important role on the web, but in truth, many sites pay no attention to video SEO. This is one area where Google simply won’t « figure it out » without solid, technical SEO.

And importantly, one that I didn’t have to pay several hundred dollars for. It actually understands Google’s guidelines and holds content to the same standards as human quality raters (if not even higher). From here, the tool will create a list of key recommendations based on these sections. It then gives you a grade and explains how well your content demonstrates the expertise required to write YMYL content.

Does the site pass Google’s Core Web Vitals assessment?

The audit will help you be more prepared and eliminate unknowns when heading into a full comprehensive SEO campaign. To play on the safe side, you can automate technical SEO audits and set up alerts in WebSite Auditor. In the pop-up window, click Add and choose the Rebuild project option.

Always prioritize user intent and avoid stuffing keywords, it’s more about relevance and quality now. Regularly reviewing your content strategy can prevent this from happening again. To fix it, I conducted a thorough content audit, mapped out each page’s primary keyword, BHS Links and ensured no two pages targeted the same one.

So check that you’re not making the mistake of targeting the wrong keywords with your web pages, starting with the most important ones first. Learn more in our full guide to finding and fixing broken links (and backlinks). The tasks included in an enterprise SEO audit depend on the scope of the audit itself and the business, and consider any existing SEO strategy. Unlock lifetime access to our battle-tested SEO resources, including real-world audits, expert courses, and exclusive tools. In this case, you can use structured data to tell Google which text is the ingredients, cooking time, calorie count, and so forth. Since Google best understands digestible content format, the presence of structured data is your chance to get into rich snippets.