First, resize and compress your image files so they’re as small as they can reasonably be to reduce load times. Image optimization is a best practice for SEO because it makes your website faster, more accessible, and easier to understand. Many website platforms (like WordPress and Wix) generate an XML sitemap automatically. If you don’t use a platform that does this, you can use a sitemap generator tool.

Learn why your business needs SEO and how to hire the right expert for the job. A good content calendar keeps you posting regularly, prepares you for events and promotions, and helps your team work together. Identify gaps, outdated information, or underperforming pieces that need improvement.

Reimagining EEAT To Drive Higher Sales And Search Visibility

• It’s often used by many types of businesses because of the flexibility it provides.
• We recommend hiring a native speaker or using a professional translation service.
• Google doesn’t always show the one you’ve provided in the SERP; it likes to build its own based on the query, but it’s still important to optimize for SEO.
• SEO (search engine optimization) is the practice of optimizing the performance of a website by changing its structure and content to increase its visibility and web traffic.

Increase the odds of appearing in these zero-click snippets by creating high-quality content that answers the search query. Format your content to make it easy for search engine crawlers to find this answer. One way to target the People Also Ask section, for instance, is by creating an FAQ section with short, succinct answers that are easy for Google to excerpt. AI content creation tools (like Shopify Magic and Jasper) can produce marketing copy from a simple prompt.

Titles and Meta Descriptions

Improving technical aspects can help search engine spiders crawl your website more effectively, and improve the usability of your site. It’s great having well-thought-out and useful content, but if a search engine can’t crawl your website, it’s likely that very few people will actually see it. Having an XML sitemap is a plus, and can greatly improve the way search engine spiders crawl and find content on your website. Check out the free Technical SEO Site Audit Checklist to quickly check your own website’s technical SEO performance. By optimizing your website’s content, structure, and technical aspects, SEO helps improve its ranking on search engines. A higher ranking leads to more visibility and traffic, which can translate into more leads and sales.

Guides

Costs can range from $1,500 to $10,000 per month or more, depending on the agency and the scope of work. While many agencies require a long-term commitment, Cadence does not. When compared to print advertising, the differences are striking. SEO offers a global, 24/7 presence, driving free, organic traffic to your website. The reach is virtually unlimited, and your content is available around the clock.

You’ll usually come away with fistfuls of keyword and topic ideas from a single Wikipedia entry. And considering that Google owns the popular video site, it’s a trend that’s not likely to change anytime soon. Research by Dr. Ellen Langer of Harvard University tested whether people waiting in line to use a copy machine would let a stranger cut in front of them. In other words, pages that link out to awesome resources establish themselves as hubs of helpful content in the eyes of Big G.

Below, we address some of the most frequently asked questions about SEO. Ensuring your site is properly indexed is crucial, and unfortunately, indexing issues can be easy to miss. For example, a global leader in roofing materials experienced a steep drop in traffic after an accidental “noindex” tag was applied to their entire site. After a strategy session with Cadence, the issue was quickly spotted and resolved, leading to a rapid recovery in traffic. While SEO solutions aren’t always this straightforward, addressing technical SEO issues can sometimes yield immediate benefits.

The best BHS Links is to get a trusted website (that is relevant to your website) to link out to you. But even getting mentioned without a link is still important for getting shown in ChatGPT and other LLMs. Adjust your strategy based on performance data to improve results. Off-page SEO focuses on building your site’s authority through external signals. There are also a few subtypes of SEO focusing on specific business conditions such as local SEO, ecomerce SEO, or enterprise SEO.